Sabato de Sarno’s inaugural time as Gucci’s inventive director has splashed onto the scene with the Marina Chain jewellery assortment marketing campaign. And who higher to embody the road than Daria Werbowy, the Canadian-Ukrainian mannequin who made waves earlier than retiring from the style trade in 2016?
Drawing nautical inspiration, the road sails into our imaginations, crafted for the modern-day siren. Captured by way of the lens of David Sims, the images body Daria in a setting of luxurious leisure at Los Angeles’s iconic Chateau Marmont Resort.
Gucci Marina Chain Jewellery 2023 Marketing campaign
Swathed in bikini bottoms adorned with Gucci’s signature interlocking G, Daria is proven with gold jewellery, reflecting the nautical inspiration with an anchor chain-inspired necklace, bracelet, and sculptural earring in outsized proportions.
She re-emerges, not simply as a mannequin however as an everlasting muse. A symbolic touch is added by de Sarno’s throwback snap of himself with Daria from 2003 on Instagram, invoking a way of shared historical past and evolution within the vogue area. This launch arrives on the heels of the brand’s fall 2023 campaign that includes Vittoria Ceretti and a brand new line of autumn eyewear.
The Gucci Marina Chain marketing campaign was dropped at life poolside, the place stylist Alastair McKimm lent his experience. Riccardo Zanola dealt with the inventive course, whereas Ezra Petronio and Lana Petrusevych assumed roles as artwork administrators.
Setting the stage for what’s to come, the Marina Chain assortment serves as a prelude to de Sarno’s first ready-to-wear line for the model, set to debut at Milan Trend Week spring 2024.