Lush Begins Wholesale Distribution in Ulta

The British chain, greatest recognized for tub bombs and different physique care merchandise has introduced a partnership with Ulta that may enable the corporate to widen its distribution in North America. A choice of merchandise is now accessible to buy on-line.

One of many final direct-to-consumer holdouts, the corporate has not beforehand entered into wholesale, aside from a smattering of merchandise on U.Ok e-tailer Asos. Greater than 30 new freestanding shops are additionally deliberate for North America, including to the corporate’s present community of over 200. Glossier, one other DTC stalwart, entered Sephora final yr.

Lush was based in 1995 in Dorset, and is well-known for selling moral enterprise practises and taking hard-line stances on a lot of social points. As an illustration, the corporate stop Fb, Instagram, TikTok and Snapchat in 2021, citing psychological well being and privateness considerations.

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