After experiencing hair loss because of her sickle cell anemia therapies, a teen named Eleora Ogundare got down to assist different individuals going through comparable predicaments. Now, the 15-year-old is conducting this mission by way of her and her mom’s booming enterprise: Eleora Beauty.
Throughout a chat with CBC News, Eleora regarded again on the journey that led her so far, which started when she was identified with sickle cell anemia at simply 8 years previous. On account of her chemotherapy therapies, Eleora started to expertise hair loss, which took fairly a toll.
“My hair was my confidence as a result of the children I used to be round, that they had just like the lengthy, good lengthy hair.”
Eleora and her mom, Eugenia Ogundare, in the end determined to shave her head to be able to get the method over with.
“The factor that was like giving me confidence, I didn’t have it anymore. I needed to minimize all of it off.”
Her Mother Sought To Assist Nevertheless She Might
In response to her daughter’s state of affairs, Eugenia wished to assist enhance Eleora’s confidence, as she acknowledged that the hair loss might have an effect on her sense of “identification.”
“The battle for them is identification, you already know, attempting to grasp why their hair just isn’t as silky as the following individual in her class.”
Eugenia additionally famous that, whereas a Black lady’s hair is her “crown,” it’s “an entire totally different ball recreation altogether” when one loses her beloved tresses.
Because of this, Eugenia devoted time to experimenting with totally different hair oils and lotions till she developed her very personal method to assist Eleora’s hair develop again. Notably, she says that customers’ edges are proof that her product can work wonders.
“One of many issues Black ladies truly face would be the sides, in order that’s the very first thing we get, that, ‘Oh, it truly works for my edges. After which we get the moms who say, ‘Oh, my daughter’s hair was laborious to handle. It’s extra manageable [now].’”
Teen entrepreneur makes use of childhood sickness as launchpad to assist different Black women and girls https://t.co/52j1TMsaUA
— calgarynews (@calgarynews) January 10, 2023
Bringing In Self-Love, Consciousness, & Confidence
Adedoyin Omotara—a salon proprietor in Calgary, Alberta—sells Eleora Magnificence at her store, and he or she notes the significance of Black women discovering merchandise that “can truly work for [their] hair.”
“It’s an enormous a part of what makes us us, particularly bodily, however we have to perceive the impression it has on us inside..For youthful individuals, they should perceive that there are merchandise that may truly work for our hair in order that they don’t begin to put poisonous product of their hair simply to wish to seem like one other Sharon on the road.”
The salon proprietor added, “No matter issues we’ve in our group, we stay the answer to these issues.”
Relating to this level, Eleora notes that she thinks she’s “making a distinction in younger women’ lives.”
“Once I was youthful, I kinda want I had one thing like this too, to make me really feel extra assured. However I’m completely happy that I’m doing it now to assist different individuals.”
Shoutout to Eleora and Eugenia Ogundare, and we want them effectively on their journey to assist different Black women who’re experiencing hair loss!